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Thursday, August 13, 2009

The Long and Splendid History of Chanel

Chanel is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chane in 1910l. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early Chanel partner Pierre Wertheimer.

Chanel are famous for perfume, glasses, costume and designer Chanel handbags. Chanel became especially famous with its signature Chanel No. 5 fragrance - so called because she was given a set of five samples by the perfumeur Ernest Beaux. She had instructed him to create a fragarance that should be "All about scent and nothing about the bottle." Out of the five scents samples, she preferred No. 5. "It will bring me luck," she declared. Ernext Beaux also created four other perfumes for Chanel; they are the little known Bois d'Illes, No. 22, Cuir de Russie, and Gardenie.

Chanel revolutionized haute couture fashion by replacing the traditional corset with the comfort and casual elegance of simple suits and dresses. She introduced to the world her signature cardigan jacket in 1925 and signature “little black dress” in 1926, introducing a more sultry and seductive definition to “sexy.”

Chanel is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. During the early 1970s London socialite millionairess Diane Boulting-Casserley Vandelli was ambassador to the brand, making it ever more popular amongst the European jet-set and upper classes. The brand is now headed by German-born designer Karl Lagerfeld, who had previously designed for the House of Fendi, where his most memorable achievement was the creation of the signature "FF" logo print (referred to as Zucca) commonly used on handbags.

Chanel handbags are so famous, so more and more producers make replica Chanel handbag to cater to the needs of customers who can’t buy authentic Chanel handbags. These replica handbags are made almost the same with the real ones.

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